Lenses and eyewear
Design, materials, identity: we manufacture and create optical store furnishing able to transform physical spaces into places that best convey the value of products and businesses. We bring to life combinations of light, color, and product display solutions that make the customer’s shopping experience memorable and engaging.
Optical store furnishing since 1988
Thanks to our experience in the industry, STEFRA has become the leading Italian company in the design, production, implementation, and setup of custom furnishings for optical stores.
Solutions designed for this sector represent our core business, as they allow us to leverage all the knowledge gained over the years and apply the most sophisticated visual merchandising strategies.
An important milestone in our journey was the 2000 acquisition of the longstanding brand SELEF, a leader in the optical industry and synonym of quality Despite STEFRA’s cross-cutting nature, acquiring the brand allowed the company to take a qualitative leap forward, specializing in this specific retail store field.
To date, we have designed and created furnishings for opticians both nationally and internationally.
Furnishing solutions for spacious and bright optical stores
For optical stores, it is crucial to have bright display areas. For optical stores, it is crucial to have bright display areas. Light enhances the displayed products, focusing customers’ attention solely on them.
Our furnishing solutions aim exactly for this: wisely illuminating every corner of the store and encouraging customers to make a purchase.
Our team’s designers, experts in display and store layout strategies, will be able to design the right format for your store, allowing you to completely renovate the premises and achieve a return on investment in the short term.
